Concept & brand
Positioning, naming, narrative and design direction for venues that need a reason to exist.

Hospitality consultancy · Est. 2011
The Black Circle Group is a hospitality consultancy for hotels, restaurants, bars, clubs and venues. Concept to opening, turnaround to scale — with operators who have run the floor, not just the spreadsheet.
What we do
Hospitality fails at the joins — a beautiful room with the wrong menu, a great team on a broken rota. We work across the whole operation so the parts pull in the same direction.
Positioning, naming, narrative and design direction for venues that need a reason to exist.
Menu engineering, pricing architecture, labour models and cost control that protect margin.
Kitchen design, menu development, supply chain and beverage programmes built to sell.
Recruitment, structure, training academies and retention strategies for service teams.
Service choreography, sequence of service, ambience, music, lighting and hospitality standards.
Pre-opening programmes, critical path planning, site selection and multi-site roll-out.
The difference
Every partner at The Black Circle Group has held a general manager, executive chef or operations director role. We write plans we would be happy to be handed on a Friday night service.

Virtual consultancy
Every discipline we offer can be discussed virtually — booked around your service pattern and shown in your own time zone. Start with a free 30-minute introductory call, then £179 an hour for discussion-based advice on the call. Work that needs offline progress is separate project work at £399 a day.
A no-obligation video or phone call to understand the venue and where the opportunity sits.
Early mornings, late evenings and weekends — availability in your local time zone.
Discussion-based advice on the call with a short written summary. Offline project work is quoted separately at £399 a day.
Questions
The things owners and operators ask us before the first meeting.
We work alongside owners and operators to improve commercial performance — covering concept and brand, menu engineering, operating models, cost control, recruitment and training, technology, and guest experience. Engagements range from a two-week diagnostic to multi-year operational partnerships.
Most venues see measurable margin improvement within 60–90 days, typically through menu and pricing architecture, labour scheduling, purchasing consolidation and waste reduction. Structural change to brand or format takes longer.
Yes. We support single-site independents, growing multi-site groups, hotel owners, private members' clubs and investors carrying out due diligence on hospitality assets.
Hotels and resorts, restaurants, bars and nightlife, cafés and coffee, private members' clubs, events and catering, stadium and leisure venues, and food halls.
A free 30-minute virtual consultation, held at any date and time that suits you — in your own time zone. After that, video consultancy is £179 an hour for discussion-based advice; offline project work is £399 a day.